En búsqueda de un nuevo diseño de identidad

In the area of Campaign Planning at University of Palermo, breathes enthusiasm. ProyectArte came to tell their mission and to propose to the students the challenge of creating two isotypes that will shape our design identity.

There was great enthusiasm in the Campaign Planning department of the University of Palermo. ProyectArte had come to explain its mission and present a challenge to the assembled university students: Design two new symbols that express our new visual identity. One of them was to be a new logo for the organization overall and the second was to be a new symbol for Galería PRIMA.

After the initial presentation, the future creatives demonstrated their curiosity about the different considerations necessary to meet the challenge, and they raised questions about ProyectArte’s target public and about potential modifications to the organization’s existing visual identity.

Both Mara (ProyectArte’s Executive Director) and Adrián (a teacher in the department) responded to the questions that were raised. They then offered the students a month to design their own proposals.

The Palermo students with best ideas will receive two works by current ProyectArte scholarship recipients in recognition of their collaboration, and they will have the opportunity to exhibit their works in Galería Prima for a week in November.

Through this program, ProyectArte hopes to take advantage of available resources and amplify its social impact, generating mutually beneficial collaborations with other educational institutions.